Shapeshift
Shapeshift is a concept company that was developed for my final senior project in College. The assignment lasted two semesters, and I was tasked with created a company/product from scratch that helped solve a real world problem. I chose the widespread issue of online clothes shopping returns. I started market research by conducting 65 individual interviews, researching my competition, and forming a business model. I then created the identity and company branding from scratch. The third step consisted of creating a Graphic Standards Guide, Live Website, and a final presentation expo where I pitched Shapeshift to around a dozen real world designers and creative directors. This project taught me the skills I need to know in the field such as market research, creative problem solving, branding, UX/UI design, and pitching to clients.
